---
name: vip-report-campaign-s11
description: Use when preparing VIP report slide S11 from MySQL daily report tables, especially when reusing the validated S11 source mapping and its unresolved activity or exclusive tag notes.
---

# VIP Report Campaign S11

## Scope

- `S11 Campaign-年货节`

## Confirmed Sources

- `oms_daily_report`
- `oms_daily_report_detail`
- `oms_shop_report`（活动款/非活动款/ESS/独家标记）
- `ceprepeat` for `Repeat / ESS` supporting evidence

## Validation References

- `C:\workspace\cursor\output\vip-report\slide-source-map.yaml`
- `C:\workspace\cursor\output\vip-report\s11-source-validation.md`
- `C:\workspace\cursor\output\vip-report\s11-sql-hypothesis.sql`

## Guardrails

- 活动口径优先使用 `oms_shop_report.memo`：
  - `活动款`、`活动折扣款` -> 活动款
  - `非活动款`、`ESS` -> 非活动款
- 独家口径使用 `oms_shop_report.single='Y'`
